Mike McElderry is the founder and creative director of FRAYM, a design practice shaped by a deep belief that design is a cultural act long before it becomes a physical product. His work moves fluidly across architecture, interiors, brand, and product, guided by the conviction that ideas must be both precise and expressive, rooted in the specific conditions of a place.

With a background leading design at global studios including Henning Larsen, Perkins&Will, and DS+R, he brings a perspective that is both cosmopolitan and intimate: a sensitivity to materials and atmosphere paired with a rigor for clarity, systems, and narrative. FRAYM is where those instincts converge, where form, memory, and context are treated with equal seriousness.
 
At FRAYM, McElderry works at the scale of experience as much as the scale of buildings. He is drawn to projects that ask for more than solutions, projects that require a point of view, an argument, and a distilled sense of purpose. His design approach is iterative and investigative, weaving together research, intuition, and the quiet discipline of editing.

Whether shaping early concept frameworks, diagramming spatial relationships, or defining a visual identity, he pursues ideas that feel inevitable rather than imposed. FRAYM is less a studio than an ongoing inquiry into how design can clarify, elevate, and meaningfully engage the world around it.